One of the more immediate conflicts they face is a former tenant named Summers, angry about losing the family motel to the bank, so he shows up later that night trying to scare the Bates, handcuffing Norma to a table and raping her before Norman provides the assist in taking him out. In trying to get rid of the body in their first mother-son murder, Norman's mother urges him to recarpet all the rooms to get rid of the bloody stain, and that draws the attention of the local sheriff and his deputy (Nestor Carbonell, Mike Vogel) who show up to try to create some tension about whether they'll discover the body.
Meanwhile, Norman finds a notebook with drawings of girls being chained up and tortured, which might have something to do with a secret mentioned by Summers earlier, possibly implying that the hotel was a front for some sort of white trafficking or serial killings.
Essentially, Bates Motel is an awkward attempt at updating and modernizing the original premise for a younger audience with most of the first episode being set-up, establishing the characters around Norman and his mother. It seems like a lot of the show will take place at high school as we watch Norman becoming an outcast as the things going on at home start to affect him, but that may be the weakest part of the show. At least in the first episode, Norman's a bit of a chick magnet, getting the attention of some of the local girls who take him out to a wild party that seems a bit more L.A. than one might expect from a small town.