Earlier this month, I took the chance to hop on board a film tour. In addition to hosting some screening Q&As on that tour, I interviewed some of those involved in the movie, well in advance of the usual press junket madness. That film is The Purge, a solid, thought-provoking and vicious lil’ home invasion thriller opening June 7th that stars Ethan Hawke and Lena Headey. The tour took me to New York City, then Chicago, then Estes Park, Colorado just outside of Denver where the film opened the Stanley Film Festival.
The tour had already been well underway when I dropped in. Producer Jason Blum, of Blumhouse Productions, was showing it off to various college towns. To me, this maneuver evoked a rather old school spirit – a time when filmmakers and distributors would take their film reels and move from city to city showing their picture off.
The video below details night one of my time on the tour where The Purge descended on a theater audience full of NYU students. For kicks, I spoke with some of those in line to pick their brain about the film’s themes. And later, I caught up to Blum – who co-produced the project with the team at Platinum Dunes – to discuss the mechanics of the film tour, the reaction, the importance of listening to the fans and more.
Coming soon: Part 2 of our interview with Blum, an interview with director James DeMonaco and co-star Rhys Wakefield.