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Hansel & Gretel Witch Hunters Skewer Box Office Competition, January Eyed As Prime Real Estate for Horror

Another January weekend and another horror project hitting the top of the box office.  

This weekend, it was Hansel & Gretel: Witch Hunters, Tommy Wirkola’s horror-actioner starring Jeremy Renner and Gemma Arterton.

The film grossed an estimated $19 million – not quite hitting the projected numbers analysts were putting it at (on Friday, some said it would hit $25 million), still, not shabby for a film that is at 15% fresh on Rotten Tomatoes.

Mama came in at number two with an estimated $12.8 million bringing that film’s total to $48.6 million.

It appears January is become the “go-to” spot for horror releases.  Last year, The Devil Inside grossed big bucks.  2013 has started strong with Texas Chainsaw 3D, Mama and Hansel & Gretel: Witch Hunters all opening at number one.  Will next week’s release, Warm Bodies, keep up the genre winning streak?

Next year, Lionsgate has already marked its territory, claiming a January 20, 2014 date for Ghosts.


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