Pacific Rim Viral Campaign Continues With Kaiju Emergency Alert Video, Secret Document, Website

Imagine waking up one morning, sipping on some coffee and watching the morning news when…a test of the emergency alert system interupts the broadcast warning of a kaiju attack.  In the world of Guillermo del Toro’s Pacific Rim, that scenario is a possibility.

We’re still a ways off from the film’s release, but the viral campaign for the “giant monsters vs. the world” epic is chugging along.  It began with a propaganda poster and continues with a “kaiju emergency alert system video” – which originated at this brand new site (where you’ll find a countdown to the trailer premiere!) – and “leaked memo” (courtesy of Total Film) that comes from the Great Britain Air Command and addressed to a Lt. Col. Takada.

You’ll defintiely want to see both inside.

Opening July 12th, the film stars Charlie Hunnam, Idris Elba, Charlie Day, Rinko Kikuchi, Max Martini, Rob Kazinsky, Clifton Collins Jr. and Diego Klattenhoff.

In the film, legions of monstrous creatures, known as Kaiju, start rising from the sea and begin a war that would takes millions of lives and consumes humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes-a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)-who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.


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