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Strong Start for American Horror Story: Asylum, What Did You Think of the Debut?

The first episode of American Horror Story: Asylum premiered last night on FX and scored what the network is calling “insane” ratings totally in 3.85 million viewers.  An early press release breaking it all down was sent out this morning.

A departure from season one, the series is tackling an all new story set in the ’60s and delving into the world of the criminally insane, nunsploitation, exorcisms, alien abduction, mad scientists and more.  Personally, I loved it.  It’s unconventional and weird with interesting performances.  What did you think?  Use our comment boards to sound off. 

Head inside for FX’s press release.

Please see the fast nationals for the premiere telecast of American Horror Story: Asylum. These numbers are subject to change. Final cable numbers will post at approximately 4:30 PM ET. We will issue a formal press release this afternoon when we receive final national ratings.

(The Nielsen Company, NHI, Fast Nationals, subject to change – Wednesday, October 5, 2012 – unless otherwise noted)

American Horror Story: Asylum got off to an insane start as its premiere telecast (10/17/12) posted 2.78 million Adults 18-49 (2.20 rating), 1.78 million Adults 18-34 (2.63 rating), 1.62 million Women 18-49 (2.54 rating), 1.01 million Women 18-34 (2.97), 771,000 Men 18-34 (2.28 rating) and 3.85 million Total Viewers.

Chapter 1 of American Horror Story: Asylum, “Welcome to Briarcliff,” was the #1 program last night – vs. broadcast – at 10 PM in Adults 18-34 by a landslide, beating Nashville (ABC) by +56% (1.78 million vs. 1.14 million); CSI (CBS) by +93% (1.78 vs. 922,000); and Chicago Fire (NBC) by +128% (1.78 million vs. 780,000). It also was the runaway #1 program at 10 PM vs. broadcast in delivery of Women 18-34 outpacing ABC, CBS and NBC in that demo by +28%, +109%, and +110% respectively.

It ranked as the #2 program in delivery of Adults 18-49 on Wednesday at 10 PM behind CSI (2.39 rating), and ahead of Nashville (ABC) by +8%, and Chicago Fire (NBC) by +42%.

***American Horror Story: Asylum will likely be cable’s top program on Wednesday in Adults 18-49, Adults18-34, and the top program on television Wednesday at 10 PM in A18-34 and W18-34 (cable competitive will be available approximately 4:30 PM ET).

 

American Horror Story: Asylum, outpaced any single telecast of its predecessor, American Horror Story (10/5/11), and topped that miniseries’ debut with increases of +37% in Adults 18-49; +50% in Adults 18-34; +49% in Women 18-49; +54% in Women 18-34; +44% in Men 18-34, and +21% in Total Viewers.


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