Shock Till You Drop: How did this come about? Was this something you wanted to do earlier but waited until now to pull off?
Jason Blum: We shoot all of our movies in L.A., as you know. A couple of years ago, we were talking about how we do all of these scares for movies and TV and we thought it would be fun to do a live event. For two years, the ideas swirled around and then what really brought it all together was finding this location and we were able to secure it and it came together relatively quickly.
Shock: Was the location something you've had your eye on from the start?
Blum: We wanted an old building in downtown L.A. so it would feel historic before we even started dressing it and then we found this one and it fit really well.
Shock: Story-wise, is this all your baby?
Blum: No, it's a huge thing. Production designers, art directors and a lot of people along the way giving us ideas. I give a few notes along the way, but it's a big group of people and a super collaborative process.
Shock: How many performers do you have working in the maze?
Blum: In front of and behind-the-scenes, about 100 people.
Shock: What part of the maze are you most excited about pulling off and eager to have people experience?
Blum: Probably the end. I'm excited about the fact that there's slightly more of a narrative than a normal haunted house, that gets me excited.
Shock: Were there similar haunted attractions in the past that stoked the creative inspiration for this?
Blum: There wasn't a haunted house, but I was inspired by Sleep No More, the show in New York, and that's what really got me going. That was more theatrical than this is, but maybe there was a way to mix scares and that. And if we succeeded, that's what I hope people feel from this.
Shock: As a producer of a number of hit horror films, what similarities or differences do you see between pulling off on-screen frights versus what you're doing here?
Blum: I think there are a lot of differences and similarities. The similarities are, like in a movie, you want to take your audiences' attention one way and you want the scare to come from somewhere else. The hard part is doing it live because if you mess it up, you can't do it again. That's the challenge is to get it right and to get it right every time for a new group of people.
For ticket information and show dates visit BlumhouseofHorrors.com.