Responding to overwhelming fan and retailer support for their wildly successful comic book horror franchise, Avatar Press announced today the launch of a new, ongoing Crossed comic book series on March 14, 2012, with a bi-weekly release schedule and its first story arc reuniting the creative team of writer Garth Ennis (Preacher) and original series artist Jacen Burrows (Neonomicon).
Concurrent story arcs will be spearheaded by well-established comic book writers such as Jamie Delano (Hellblazer) and David Lapham (Stray Bullets). The worldwide release of Crossed: Badlands will be marked by a special “C-Day” in-store event for comic shop retailers.
Since its debut miniseries in 2008, Crossed has captured the attention of comic book fans across the world with the high tension and visceral horror of its premise: in moments, a viral contagion spread over the face of the Earth, turning much of the populace into sadistically evil psychopaths. The Crossed: Badlands series will present tales from all over the globe, with each story arc provided by a different creative team.
Beginning with issue #1, Garth Ennis and Jacen Burrows relate a story of a young Englishman, scrambling to avoid roving bands of the “Crossed,” while simultaneously dealing with the traumatic death of his wife.
“The horror genre has been through a lot as it has gotten more popular in the mainstream. It’s been abused and defanged by charlatans out for a quick buck, those who make one-dimensional, generic, formulaic product,” says Burrows. “With Crossed, we want to do real horror that pushes the envelope so we can explore the limits of the human condition. It isn’t about violence so much as showing the stakes the characters are facing, and it is our willingness to go to that edge that makes the world so affecting.”
To promote the launch of Crossed: Badlands, Avatar Press is working with Diamond Comic Distributors and retailers in the United States, Canada, and the United Kingdom to celebrate “C-Day,” an in-store event meant to expand readership and drive sales for comic shops. C-Day Survival Kits will be available to retailers, containing promotional goods including posters, counter displays, temporary tattoos, buttons, posters, masks, and rare Bonus Edition comics. As a tool for retailers, Avatar Press will simultaneously release the Crossed: Get Infected C-Day Edition comic book, a special reissue of the first-ever Crossed story that serves as a perfect introduction to the entire series.